Coca-Cola asked us to create one radio spot to announce that over 1000 first and last names would be featured on Coke bottles for the summer. We did the polar opposite and wrote over 1000 unique spots that turned every single name into a custom Coke jingle.
Featured on:
Billboard, Ad Age, Creativity-Online, Food & Wine, Design Taxi, PSFK, Food52, graffica
AWARDS:
One Show Best in Category & Gold / Radio Custom Content
One Show Silver / Innovation in Radio
One Show Silver / Experiential Radio
One Show Bronze / Craft Use of Music
One Show Merits / Mobile, Innovation in Social, Integrated, Craft
Art Directors Club Silver Cube / Innovation
D&AD Wood Pencil / Crafts for Advertising
D&AD Wood Pencil / Use of Radio & Audio
Cannes / Silver / Radio & Audio / Coke 1,000 Name Celebration
Cannes / Silver / Brand Experience / Coke 1,000 Name Celebration
Cannes / Silver / Activation / Coke 1,000 Name Celebration
Cannes / Bronze / Brand Experience / Coke 1,000 Name Celebration
Cannes / Bronze / Direct / Coke 1,000 Name Celebration
Cannes / Bronze / Media/ Coke 1,000 Name Celebration
Cannes / 9x Shortlists / Coke 1,000 Name Celebration
Webby People's Voice Nominee / Real-Time Response
Webby Honoree / Technical Achievement
New York Festivals / First Prize, Second Prize x2, Third Prize
Radio Mercury Awards / Best of Show
Creativity's Integrated & Interactive Campaigns of the Year
