French’s needed to get talked about at the end of summer and we thought the best way to make that happen was to make mustard ice cream for National Mustard Day. So we partnered with Coolhaus to make it happen and after several agonizing months, out came this delicious polarizing little baby.
And then it got over a billion media impressions (really) including Good Morning America, the Today Show, and CNN.
This page is still a work in progress, but I just had to get it up on my site. More to come!