The World’s Most Skippable Ad
To let the world know they can skip over 700 chemicals when they buy organics, we created a 30 minute preroll ad where a happy couple sang all 700 chemicals while washing dishes. Then we were just plain shocked to find out we earned a total of 25 million views, 250 million impressions, and an average of 5 minutes watched. Pretty good for an ad you're supposed to skip.
We also built SkipTheChemicals.com, banners, and print to try and get as many human beings as possible to skip the chemicals and go with Organic.
