I had the absolute brain-rotting delight of leading Domino’s organic social at Chemistry.
Our quest was to shift their presence to focus on Gen-Z from a previous focus on Gen-X, Millenial’s, food-footage, and value.
We took them to Gen-Z’s most loved pizza brand on Instagram and Tik-Tok, a top-5 most loved QSR brand on social for Gen-Z, a Shorty Finalist for total organic social presence, and a Shorty win for our work on Instagram Threads.
Here are some highlights.
Mac Scott - Mac and Cheese New Product Launch
Clock Man
A large part of organic is memes. In this case, deep-fried memery. Clock Man was just your regular piece of organic content for TikTok until he outperformed Sabrina Carpenter’s Dunkin partnership announcement.
